Top 10 NPDs: Exploring the regional impact on innovation and shopper choice

Decoding the Shopper
29/09/2025 21 min Temporada 2 Episodio 36
Top 10 NPDs: Exploring the regional impact on innovation and shopper choice

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Episode Synopsis

How does where you live shape what you buy? And how do local brands break through to national success? In this episode of Decoding the Shopper, our experts explore the regional nuances of innovation and new product development (NPD) across Scotland, Wales, Ireland, and England. Hosted on Acast. See acast.com/privacy for more information.

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