Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformation, and how Adobe Firefly is helping to create commercially safe and ethically sourced generative AI to open new doors for your brand.  For Further Reading:Adobe’s AI Vision: Hannah Elsakr on Empowering Creativity ResponsiblyAdobe Firefly and Adobe Express now feature Google’s Gemini 2.5 Flash Image ModelWhat’s Next in the Evolution of Generative AI-Powered Marketing 
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