Mark Shalinsky, PhD, stops by to get season 4 of Decision Point off to a great start. Mark and Brad discuss the ways businesses need to operate in order to be successful. It's not just one way, but a multitude of options that will determine your successes. Mark also brings his idea of data driven sales calls to the forefront, and breaks it down so you can implement his highly successful process into your own workflow. What makes your client tick? How many rejections are there really? Can you overcome any rejection? Mark answers all of these questions and more in this intriguing conversation.

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