Welcome to season two of Deadly Industry: Challenging Big Tobacco, the podcast where we explore the tactics used by the tobacco industry as it pursues profit over health.It's episode five and Louis welcomes Dr. Iona Fitzpatrick to the studio to discuss the transformative power of language. They explore how the tobacco industry tells stories to manage its public image, why its claims to be a good partner in public health are not all they seem and the difference between how the industry talks to the public versus how it communicates to its investors.Dr Iona Fitzpatrick is a public health researcher at the University of Bath with an interest in linguistics and place. Her current research includes analysis of industry language and associated impacts on health policy implementation.Sources used in this episode include:doi.org/10.1371/journal.pgph.0000379 doi.org/10.3389/fpubh.2022.958354 How big tobacco firms are using e-cigarettes to try to improve their image - The Conversationdoi.org/10.1093/ntr/ntad181doi.org/10.1136/tobaccocontrol-2021-056687 Astroturfing - Tobacco Tacticsdoi.org/10.1136/tc-2023-058511Deadly Industry: Challenging Big Tobacco is a weekly podcast from the Tobacco Control Research Group at the University of Bath. It is hosted by Louis Laurence, produced by Kate White and edited by Sacha Goodwin. The production manager is Jacqueline Oliver.To get in touch, e-mail us at [email protected] or find us on LinkedIn, Bluesky and X. Find more episodes here: https://shows.acast.com/deadly-industry-challenging-big-tobaccoThe views expressed in this episode by the podcast participants (host and guests) are their own and do not reflect the views of the University of Bath or any other affiliate groups.For information on the Tobacco Control Research Group's funding sources please read the following statement: www.bath.ac.uk/corporate-information/centre-for-21st-century-public-health-statement-on-funding-sources Hosted on Acast. See acast.com/privacy for more information.

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