In this episode of Deadlines & Detours, Matthew sits down with Jamie Hughes, founder of Inncreate, to explore the realities of digital transformation, the power of personal branding, and the evolving role of social media — particularly LinkedIn.They discuss:Why personal branding outperforms company pages How AI can spark creativity but also flatten originality Why do you have to climb the Cringe Mountain to grow onlineLessons from Blockbuster and BlackBerry on ignoring digital changeWhy people and communication matter more than technology in innovationHow to keep momentum alive when projects hit a slumpIt’s a lively conversation that mixes practical marketing tips with bigger lessons about authenticity, creativity, and what it really takes to innovate. Links & ResourcesCourtney Johnson (Cringe Mountain originator)TikTok: @courtney..johnsonJamie Hughes LinkedIn Inncreate Website📧 [email protected]

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