Zomato, the food delivery giant is all set to infuse more than $35 million into Blinkit. But not too long ago, Blinkit, the grocery delivery platform that was formerly known as Grofers, was on the verge of dying. It was the first year of the pandemic and the demand for quick commerce was at its peak. Grofers wanted to join the bandwagon but it didnt have the money.A year later in June 2021, it got its shot in the arm with a $120 Mn infusion from Zomato. A year later, in 2022, Zomato decided to go all the way in and acquired Blinkit for nearly $600 million. It was not been all smooth sailing even after that.But somehow, Blinkit has managed to crack the quick commerce market and become a leader.  How?Tune in.*This episode was first published on March 6, 2024Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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