How Disney+Hotstar is trying to fill the IPL-sized void

07/04/2023 12 min Episodio 51
How Disney+Hotstar is trying to fill the IPL-sized void

Listen "How Disney+Hotstar is trying to fill the IPL-sized void"

Episode Synopsis


With the digital streaming rights to IPL gone and the recent losses it posted, India's undisputed OTT leader is trying to figure out a new strategy to stay on top of the game.As other OTT platforms around the world are consciously choosing to spend less on original programming, Disney+Hotstar is doing the opposite in India.But is it enough to make up for the 30 million viewers it would get on average every day when the IPL was on?Tune in to find out.
Join The Ken as a Podcast Producer and work with India's most ambitious storytellers! We’re creating a podcast about India’s biggest companies, with each episode backed by weeks of deep research. You’ll lead the workflows that turn that research into exceptional narratives and bring the show to listeners around the world. Join us to help shape something exceptional. Check out the details and apply here. 

More episodes of the podcast Daybreak