With increased competition within the country, the world leader of Ayurveda brands, Dabur, is looking to acquire and expand. It wants to change its story and focus on a new target consumer.  Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country’s leading spices companies.  But how is the over-hundred years old company planning to reinvent?  Tune in. RecommendationDabur seeks Gen Z approval to shed boomer imageDaybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories

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