A common challenge in sales and client management to keep pursuing leads that may never convert. It's essential to strike a balance between persistence and recognizing when to pivot your approach. Instead of fixating on "ghosts," consider implementing data-driven strategies and clear qualification criteria to focus your efforts on prospects with genuine potential.

Also, fostering open communication with clients can help you better understand their needs and adapt your approach accordingly. In this dynamic landscape, adaptability and a willingness to evolve your thinking are key to successful client management.

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