In this episode, we explore how predictive analytics can transform marketing strategies in iGaming. Learn about real-world examples from European online casino and sportsbook operators, including how predictive models were used to improve player retention and evaluate promotion effectiveness.We also discuss the role of AI and advanced analytics in shaping decision-making, the importance of strong data foundations, and the step-by-step process of implementing impactful data-driven solutions. Whether you're in iGaming or another industry, this episode is packed with actionable insights to enhance your analytics capabilities. Tune in and discover how to make data work for you!

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