In this episode of the Data for Subscriptions podcast, host Behdad Banian interviews Marie Sandå from Electrolux’s Product-as-a-Service Global Team. Marie introduces Electrolux’s new subscription service, AtEase, its objectives, offerings, the decision-making process, and the reasons behind why a longstanding appliance manufacturer is venturing into the subscription market. She also explains their deployment strategies, the value of subscriptions to customers, the benefits of building a direct relationship with end users, and the impact on their reseller / retail ecosystem. Marie also touches on the challenges faced during launch and managing their usage data, pricing strategies, and internal alignment.  Find us on your favorite podcast app to unlock the secrets for successful subscription and usage-based business models. Hosted by DigitalRoute  Hosted on Acast. See acast.com/privacy for more information.

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