It’s hard to wrap your head around big data, with 328.77 million terabytes of data being created each day – how do you even begin to navigate that? But just because the data is there, doesn’t mean you should use it. We are joined to explore how PGM transforms data into actionable insights. Learn more about the complexities of massive data, and how marketers can find their sweet spot to enhance their campaigns. So, prepare for some data fun-facts and to find out how to use data to reach the right people, with the right message, through the right medium, at the right time. 

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