Join us on Data Democracy as we chat with MaryBeth Maskovas, entrepreneur and founder of Insight Lime Analytics. MaryBeth, an analytics and digital marketing expert, shares her journey from an evolutionary biology background to becoming a thought leader at the intersection of leadership, coaching, and digital marketing.Quick Links:MaryBeth's Company: https://www.insightlimeanalytics.com/LinkedIn: https://www.linkedin.com/in/marybethmaskovas/Data Democracy: https://www.youtube.com/@DataDemocracyMitty's LinkedIn: https://www.linkedin.com/in/vinayakmitty/Portfolio: https://vmitty.com/Blog: https://medium.com/@vmitty What to expect:- Discover her pro tips for aspiring entrepreneurs, insights on the role of data in strategic recommendations, and the dynamic relationship between startups and corporations. - Explore the impact of technology on smaller towns in America, the challenges in business strategy, and MaryBeth's thoughts on the advancements in AI. - Gain valuable insights into the evolving landscape of Google Analytics, particularly the transition to GA4, and MaryBeth's unique philosophy on fostering a positive data culture. Tune in for actionable insights into entrepreneurship, data strategy, and the future of analytics and AI.00:00:00 Introduction and MaryBeth's Journey00:10:50 Data Quality and Intelligence Creation00:15:02 Google Analytics 4 and Web Analytics00:31:48 A/B Testing and Data Maturity in Organizations00:39:18 E-commerce and Funnel Metrics 00:53:46 InsightLime Analytics and Customer-Centric Approach 01:01:55 Data Adoption and Literacy01:06:10 Leadership in a Remote-work era01:11:16 Entrepreneurship vs the Corporate World01:18:50 Challenges in Digital Marketing Data01:26:07 Criticisms of the Data Team from a Marketer's Perspective 01:39:37 AI and ChatGPT 01:47:46 Data Science vs AI 01:52:58 AI Applications and Future Outlook01:57:48 Closing Thoughts and Reflections

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