Marketing Data That’s Actually Actionable

28/04/2022 55 min Episodio 52
Marketing Data That’s Actually Actionable

Listen "Marketing Data That’s Actually Actionable"

Episode Synopsis

Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics.
In addition to to this topic, we’ve got Sara Graham aka Logistoks, Director of Operations at NFI Industries telling us how she got started sharing freight broker insight over on Tiktok and Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about cargo crime, risk mitigation, and more.
Show Links:

Watch replays of Cyberly on Freightwaves TV


Follow Cyberly’s podcast on Apple or Spotify


Connect with Blythe via her website or on Linkedin, YouTube, and TikTok


Connect with Sara Graham on TikTok and LinkedIn


Check out NFI Industries website


Connect with Karin Stevens on LinkedIn


Check out the Overhaul website


Listen to these shows next:

How freight companies should treat SEO

How to stop annoying your website visitors

How to get started on TikTok

Freightvana’s Sales and Marketing Tips for 3PLs

Using social media to connect with carriers and shippers

Freight broker sales training with Freight360


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