Listen "How Freight Tech Treats Digital Marketing"
Episode Synopsis
In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space?
Freight tech arguably has a stronger focus on media, marketing, and their website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies.
Also on the show, we have Jill Schmieg talking about how her clients in the logistics space are tackling the one-person marketing challenges, and then Zach Swartzendruber is breaking down how trucking companies can offer benefits for their drivers (even if the budget is tight).
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
Show Links:
Freightwaves Freight Tech Top 25 of 2022
Connect with Jill Schmieg on Linkedin
Check out the Sol de Naples Marketing website
Connect with Zach Swartzendruber on Linkedin
Check out the Benefits for Trucking website
Check out the Freight Farms mission
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices
Freight tech arguably has a stronger focus on media, marketing, and their website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies.
Also on the show, we have Jill Schmieg talking about how her clients in the logistics space are tackling the one-person marketing challenges, and then Zach Swartzendruber is breaking down how trucking companies can offer benefits for their drivers (even if the budget is tight).
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
Show Links:
Freightwaves Freight Tech Top 25 of 2022
Connect with Jill Schmieg on Linkedin
Check out the Sol de Naples Marketing website
Connect with Zach Swartzendruber on Linkedin
Check out the Benefits for Trucking website
Check out the Freight Farms mission
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Cyberly
The Bootstrapper’s Guide to Logistics Story
20/10/2022
Creating Sales-Driven Content in Freight
13/10/2022
How to Use the Internet To Your Advantage
01/09/2022