It is July 2022. Currently, most businesses understand the importance of data. A few have been truly transformed by it – embracing it as a competitive advantage. For those that are struggling to become data-driven-native enterprises, the answer boils down to two words: data maturity.In today’s PodChats for FutureCIO, we are joined by Dr Christopher Lee Marshall, Associate Vice President at IDC Asia/Pacific for Analytics, Big Data, and Artificial Intelligence, for his take on what organisations in Asia need to do to become truly data-driven and finally achieve the outcomes that are fuelling their transformation ambitions.1.                   Let’s have a baseline: what is IDC’s definition of a data-driven organisation, and what are the qualities needed to become one? 2.                   In your opinion, what is leadership’s understanding of data-driven and who owns it among enterprises in Asia?3.                   When it comes to striving to become data-driven, how would you compare the level of maturity among the different markets in Asia?4.                   What are three critical hurdles slowing adoption of data-driven strategies?5.                   Is there a roadmap that organisations can take in their quest to develop a data capability?6.                   For organisations with a data-driven agenda, what do they need to have (policies, frameworks, skills, technology) to realise this aspiration?

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