In this episode of Customer Growth Sessions, host Pat welcomes Paula Wise, the founder of Sampleit, a curated box of healthy snacks for kids designed as an interactive taste test game. Paula talks about the inspiration behind Sampleit, the challenges she faced, and the steps she took in launching her business.
She shares valuable insights on gathering customer feedback, the importance of launching even without perfection, and the role of community and inner circles in promoting her business. Paula also discusses her experiences with different marketing strategies and tools, concluding with practical advice for aspiring entrepreneurs.
Discover how Sampleit is reimagining healthy snacking—explore their full offerings on Sampleit and follow @sampleitbox on Instagram. 
Tools mentioned in this episode:

99designs—used to create a very inexpensive logo
Canva—used to create the scorecard and other materials
Google Forms—used for collecting information and creating surveys
Squarespace—used to build the initial website and create a page with snack links
Venmo—used for payment processing in the early stages
Typeform—used to create and send out surveys for feedback
Pirate Ship—used for shipping management
Subbly is used as a website platform specifically for subscription boxes

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