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Listen "S2 EP20: An Approachable Way to A/B Test Everything with Nathan Yun from Paire"
Episode Synopsis
In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand.
Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches, that led to its success.
Helpful Tools Mentioned in This Episode:
VWO A/B Testing
Hacking Growth (Book)
Monstercart Upsell
OneClick Upsell
Elevate A/B Test
👉 Visit the Paire website to learn more, and connect with Nathan and Rex on Instagram and TikTok for more updates and behind-the-scenes content!
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches, that led to its success.
Helpful Tools Mentioned in This Episode:
VWO A/B Testing
Hacking Growth (Book)
Monstercart Upsell
OneClick Upsell
Elevate A/B Test
👉 Visit the Paire website to learn more, and connect with Nathan and Rex on Instagram and TikTok for more updates and behind-the-scenes content!
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
More episodes of the podcast Customer Growth Sessions
S2 EP38: Marketing When Customers Aren’t Searching for You with Tom DeMartino from JustFoodforDogs
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S2 EP37: Dispelling Common Fears of Starting an Ecommerce Business with Ro Trivedi from Pietra
01/10/2025
S2 EP35: How to Build a Business Through Organic Social with Zechariah Thomas from Swift Hockey
17/09/2025
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