This dentsu report forecasts ten media trends for 2025, focusing on the impact of artificial intelligence. The report examines AI's integration into daily life and its transformative effects on the media toolkit, creating personalized micro-moments. It also explores the resurgence of storytelling to counter algorithmic filters, emphasizing niche communities and connected television's growing scale. Furthermore, the report highlights the importance of quality media investments, improved supply chains, and strategic partnerships. Finally, it addresses the uneven distribution of technology and its implications for global brands.

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