Pharma Ads in the Super Bowl: The High-Stakes Play for Patient Attention

Curie: Healthcare in Focus
06/02/2025 5 min Temporada 1 Episodio 15
Pharma Ads in the Super Bowl: The High-Stakes Play for Patient Attention

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Episode Synopsis

Pharma is making its way onto the biggest advertising stage of the year—the Super Bowl. But should these ads be part of the spectacle? In this episode of Curie, Matt investigates why more pharmaceutical brands are investing in high-profile TV spots, the ethics of direct-to-consumer drug marketing, and what this means for healthcare professionals navigating patient conversations.

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