We survey healthcare professionals constantly—on treatments, on tech, on trends. But how often is that research actually used to shape decisions? And what do clinicians really think about being surveyed in the first place? In this episode, we unpack the role of HCP market research in today’s healthcare economy. Why it’s done, how it’s evolving, and whether it still holds real value. Featuring insights from industry insiders and critical reflections on how pharma and MedTech listen—or don’t—to the voices of frontline care.

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