On the Cultured Meat and Future Food Show, Alex welcomes Jeff "Trip" Tripician, CEO of Meatable, a cultured meat company based in the Netherlands. Trip shares insights into his 40-year career in agriculture, focusing on premium meat and sustainable practices. He highlights the shift towards consumer demand for environmentally and ethically responsible products. Tripp discusses Meatable’s approach to cultivated meat, which uses advanced science to produce meat without harming animals. He also touches on the challenges of global food security and the potential of cultivated meat to address these issues.

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