When Maryland legalized recreational cannabis in July 2023, most dispensaries assumed success was automatic. Dispensary owner Hope Wiseman knew better, leaning into proactive strategies to satisfy demand and scale sustainably.

In today’s case study, we examine how in a span of just 12 months, Hope tripled Mary & Main’s revenue and foot traffic. Hope used data to optimize staffing for peak hours, streamline product mix, and even alter her floor design to improve checkout flow and create a speedy, seamless customer experience.



Thank you to our sponsor:

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Connect with Hope:


https://maryandmain.com

https://www.legalandlicensed.com

https://www.linkedin.com/in/hopewiseman

IG: @iamhopesodope⁠



Listen to Amanda's episode about themed digital events: https://link.chtbl.com/_bv6RqnW



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