Join Matthew's community and LAUNCH your first Amazon product in UNDER 5 HOURS by following the Amazon Launchpad Mini Course: https://bit.ly/AmazonLaunchPadCourseIn this episode of Amazon Ecom Secrets, host Matthew Fraser is joined by Martin Helleborg, a seasoned Amazon expert and managing director of Twenty Twenty Consulting. They explore the essentials of Pay-Per-Click (PPC) advertising on Amazon, discussing key performance indicators (KPIs) that are crucial for measuring success, including Return on Advertising Spend (ROAS), click-through rates, and conversion rates. Martin shares insights on how new sellers can navigate a competitive marketplace, emphasizing the importance of selecting the right product categories. With over 14 years of experience, he offers valuable advice on common pitfalls in Amazon advertising and reveals industry secrets to help sellers maximize their visibility and profitability. Tune in to learn how to effectively leverage PPC and grow your Amazon business!Learn the six most profitable ways to make money on Amazon with Matthew Fraser on the Amazon Ecomm Secrets podcast. Discover the differences between Amazon FBA (Fulfilled By Amazon) and Amazon FBM (Fulfilled By Merchant) to generate income on the platform. From leveraging dropshipping to managing your own stock, explore various strategies to start earning on Amazon and escape the nine-to-five grind.Follow Matthew:https://www.instagram.com/immatthewfraser/https://www.tiktok.com/@immatthewfraserhttps://www.facebook.com/immatthewfraser/Follow Martin:https://www.linkedin.com/in/martin-helleborg-a4271254/https://20twenty.com.au/about-us/Timestamps:00:00:00 - Introduction 00:00:48 - Meet Martin Helleborg: Amazon Expert00:02:45 - The Evolution of Amazon in Australia00:07:30 - The Shift in Amazon's Delivery Promise00:09:09 - Client Profiles: Startups to Established Brands00:13:36 - Exploring Amazon DSP Advertising00:21:08 - Understanding Amazon Prime and Its Benefits00:24:01 - The Role of Patience in Selling on Amazon00:29:18 - Key Performance Indicators for PPC Success00:32:13 - Crawl, Walk, Run: A Strategy for New Sellers00:39:18 - Key KPIs for Measuring PPC Success00:43:01 - Common Mistakes in PPC Campaigns00:44:44 - The Best Kept Secrets in Amazon Ads

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