In this episode of Amazon Ecom Secrets, host Matthew Fraser discusses the importance of knowing when to quit Amazon or avoid shiny objects in the e-commerce world. He shares his personal journey from debt to success as an eight-figure entrepreneur, emphasizing the need to stay focused and avoid distractions.Join Matthew's FREE community and get the EXACT 8 Steps to 8 Figures Blueprint, that Matthew used to generate over AU$40 million in sales across Amazon and Shopify for FREE: https://bit.ly/8StepsTo8FiguresIf you're seeking mentoring to elevate your ecommerce biz, Matthew offers one on one and group mentoring options, book a FREE discovery call to chat with him here: https://calendly.com/matthew_fraser/free-discovery-callFollow Matthew:https://www.instagram.com/immatthewfraser/https://www.tiktok.com/@immatthewfraserhttps://www.facebook.com/immatthewfraser/Timestamps 00:00:00 - Introduction00:01:04 - Understanding Shiny Objects00:02:10 - Examples of Shiny Objects00:03:03 - Falling into the Affiliate Marketing Trap00:04:08 - Lessons Learned from Affiliate Marketing00:05:01 - The Importance of Focus and Dedication00:06:04 - First Product Failure and Persistence00:07:07 - Exploring Dropshipping00:08:00 - Client Success Story

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