133 – New Book: The Essential Guide to Creative Entrepreneurship

25/01/2019 8 min
133 – New Book: The Essential Guide to Creative Entrepreneurship

Listen "133 – New Book: The Essential Guide to Creative Entrepreneurship"

Episode Synopsis

Today, I have a little surprise for you. I feel like I’m moving at a whiplash pace this year, so it’s kind of a surprise even to me. In this episode of The New Music Industry Podcast, I make a special announcement concerning a new product.
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Podcast Highlights:

00:34 – Special announcement
01:29 – Introduction to The Essential Guide to Creative Entrepreneurship

Transcription:

Believe it or not, it’s here.



Although you may have missed it, I announced it at the top of the year.



What am I talking about?



My new book, The Essential Guide to Creative Entrepreneurship: Making and Selling Your Neon Yellow Tiger.



There is a bit of a backstory behind the creation of this book, but that’s something I’ll cover on another occasion.



What I’d like to share with you right now is that this book is the perfect companion to The Essential Guide to Music Entrepreneurship. Where the music entrepreneur guide was more about mindset, the creative entrepreneur guide is more tactical.



This isn’t to say there isn’t some overlap, but I think you’ll get a better idea of how to set up and run your business if you have a read through this one.



So, I’d like to invite you to check out the book at davidandrewwiebe.com/creative. I don’t have an info page set up for it just yet, so that link will take you directly to Amazon, just so you are aware.



With that, I’d like to take a moment to read the introduction of the book for you.



Introduction to The Essential Guide to Creative Entrepreneurship: Making and Selling Your Neon Yellow Tiger



In the gig economy, side hustles have become increasingly popular.



For many, traditional job roles simply aren’t cutting it. The Balance indicates that in October 2018, U.S. consumer debt rose 7.7% to $3.964 trillion. Credit card debt, auto loans and school loans account for most of this debt.



The Balance also points out that, while home mortgages are a major loan category, they don’t classify it as debt–mortgages are considered a personal investment. I don’t agree with that assessment, but that’s beside the point.



Others pursue side hustles as a means of finding expression for their greatest passions. Whether it’s to augment their income, spend time doing something that makes them come alive, or save up for a rainy day, there are plenty of good reasons to diversify and be less dependent on jobs to make a living.



Then, there are those whose side hustles have become their full-time hustle, in the form of a small, independent business. Whether it’s selling hand-crafted jewelry on Etsy, publishing unique music videos to YouTube and monetizing them through Patreon, or taking on freelance graphic design work through a freelancing site like Upwork, there simply isn’t a shortage of opportunities.



As someone who’s been working entirely from home since summer 2016, I consider myself a proponent of the gig economy. Up until that point, I was dividing my time between ghostwriting and content work, audiovisual tech work at the University, helping organize and host unique creative events, teaching guitar and playing live gigs as a musician.



In case you’re wondering whether I was “making it” during those years leading up to 2016, I was paying down my debt at a ferocious rate and even stockpiling my savings. But it was madness.



As my ghostwriting and content work started taking off, I decided to leave “organized chaos” behind so I could focus on what was becoming a more lucrative opportunity for me–ghostwriting and content work. That also freed me up to put more time and effort into creative communities, gigging and building my small, independent business–The Music Entrepreneur HQ.



As I look towards the future and what I’m planning to accomplish, I can see that the possibilities are nearly limitless. My small business doesn’t need to stay small forever.

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