Rising gold prices don't have to mean panic or shrinking profits. In this episode, I'm sharing five powerful strategies to help you navigate this market shift with confidence and turn it into serious cash flow for your jewelry business.You'll learn how to announce price increases without losing customers, audit your pricing to protect margins, refine unused metals for instant revenue, create a customer-winning trade-in program, and use desire-driven storytelling to communicate the true value of your work.This is your moment to lead, elevate your messaging, and step into premium positioning. Gold might be rising, but so are you.In this episode, you’ll learn:[02:15] Why announcing your price increase early (with a grace period) actually builds trust and urgency with your best customers[08:30] The exact pricing audit framework to ensure your margins are protected and your brand is positioned as premium[11:45] How to refine unused gold and silver to generate instant cash flow, and why this is the perfect time to do it[14:22] A creative trade-in program strategy that brings customers back, increases lifetime value, and beats the competition[17:41] The storytelling mistake that's costing you sales (and the desire-driven content framework that fixes it)[21:10] How to shift your messaging from "cost" to "craftsmanship" so customers feel the value instead of the price[24:49] Why daily revenue-generating activities are the antidote to stress, and how to get into the energy of daily salesHere are the resources mentioned in the show:Join the 21-Day Creativity to Cash Flow ChallengeDownload the Jewelry Pricing CalculatorDesire AI DemoThe Jewelry Sales AcceleratorAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

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