This podcast discusses the crucial, often overlooked, "intangible" qualities venture capitalists (VCs) seek in founders. It emphasizes that a VC's decision often hinges on their perception of the founder's character, beyond the business plan itself. Four key intangibles are highlighted: grit, the compulsion to build, authentic care for the market, and strong leadership ("quarterback") qualities. The author Omri Drory, Ph.D. argues that conveying these intangibles is as important as pitching the company itself for securing funding.

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