Brand Obsession Starface: From Stigma to Statement

13/11/2024 12 min

Listen "Brand Obsession Starface: From Stigma to Statement"

Episode Synopsis

In this episode, Johanna dives into the colorful world of Starface and the creative genius behind it, Julie Schott. Starface isn’t just another skincare brand—it’s a movement that challenges stigmas and reshapes how we view “unsexy” product categories. Johanna explores how Schott transformed pimple patches into a bold statement piece, embraced by a generation that values self-acceptance over perfection. She discusses Schott’s use of playful design to shift social narratives, the importance of a strong visual identity, and the power of intuition in building innovative, purpose-driven standout brands.

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