Welcome to the very first convening of The Creative Consultants! In this inaugural episode, Matt (Chief Content Consultant) and Trudi (Chief Communication Consultant) dive deep into one deceptively simple question: How can you afford creativity? (Spoiler: The real question might be, how can you afford not to?)From playful processes and conference parodies to champagne metaphors and radioactive bananas, Matt and Trudi explore why creativity isn’t just a nice-to-have - it’s a vital force for innovation, engagement, and impact in any organisation. They talk budgets, buy-in, ROI, and how creativity can sneakily become your most powerful tool for transformation.It’s equal parts practical, philosophical, and slightly unhinged… in the best possible way.You’ll hear about:Why creativity often gets mistaken for “expensive fluff”The power of play in problem-solvingHow to Trojan Horse your way to genuine team buy-inThe ripple effect of creativity across culture, leadership, and engagementThe difference between painting a wineglass and creating meaningful momentum💥 Whether you’re leading a team, shaping culture, or pitching big ideas - this episode is a must-listen for anyone who wants to make creativity work.LINKS SHARED:The importance of Creativity in the workplace:https://hrdailyadvisor.blr.com/2024/09/13/the-importance-of-creativity-in-the-workplace/ Ideas are born in the field of play:https://www.sciencedirect.com/science/article/abs/pii/S0191308506270035 Creativity’s bottom line:https://www.sciencedirect.com/science/article/abs/pii/S0191308506270035_____________Get in touch with Matt Smolenwww.balloontreeproductions.comGet in touch with Trudi Boatwrightwww.trudiboatwright.com/

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