In this episode Veronica Guguian and Jillian Vorce talk about the shift from a scarcity to an abundance mindset, which they believe leads to increased confidence and job satisfaction. They also touch upon the concept of the "ring test," the importance of client selection, the benefits of having a diverse client base, the importance of understanding clients' needs and offering value-based services, the significance of creativity and flexibility in business strategy, and the need for consistency and perseverance in business.Toward the end, they highlight the value of creativity in generating revenue through different avenues, such as partnerships and events. The conversation concludes with a discussion on mindset, consistency, and luck in business.They also discuss the challenges of client selection, including the decision to be a value-based organization and the consideration of value-based pricing. Jillian suggests using smaller projects as a way to filter prospective clients before committing to long-term relationships. Veronica adds that discussions focused on quality and needs tend to lead to successful partnerships, while those centered around cost often do not result in client acquisition.Jillian Vorce discusses the benefits of having 100% referral business and the importance of being proactive in seeking out clients that align with one's values. Veronica Guguian agrees and emphasizes that referrals usually come from people who know your work and share similar values.Veronica Guguian and Jillian Vorce discuss the importance of price anchoring in sales conversations. They emphasize the need for experience and instinct in knowing when to bring up pricing. They also highlight the value of creativity in generating revenue through different avenues, such as partnerships and events. The conversation concludes with a discussion on mindset, consistency, and luck in business. People & Resources Mentioned in This EpisodeEp 4: Creativity as a Business Strategy: https://bit.ly/3sH6JqcEp 9: Business Finance: Pricing For Client Retention: https://bit.ly/47vZAIm About Veronica Guguian- Website: https://spinideas.nl/- LinkedIn: https://www.linkedin.com/in/veronica-guguianAbout Jillian Vorce - Website: https://thejilliangroup.com/better - LinkedIn: https://www.linkedin.com/in/jillianvorceCredits-  Music Composed by BeeLa Music-  Voiceover by Amanda Balagur 

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