🚀 Every brand wants attention. No brand wants a PR nightmare. So how do you stay bold, relevant, and engaging without stepping on a landmine?In this episode of Creative & Code, Jay Boston breaks down how businesses can keep their marketing fresh, fearless, and effective—without ending up on the wrong side of the internet. We’re tackling:✔️ Why some brands go viral for the right reasons—and others crash & burn✔️ The fine line between edgy marketing and ‘apology tweet’ territory✔️ How to take a stand on social issues without coming off as performative✔️ What to do if your brand gets called out (and how to recover fast)It’s a high-risk, high-reward world for brands—this episode will show you how to stay in the spotlight for all the right reasons.🔗 Where to Learn More📍 Check out our work at ID Digital Agency: https://iddigital.com.au🎙 Explore Creative & Code Podcast: https://iddigital.com.au/creative-and-code-podcast🎧 Listen now and learn how to market fearlessly—without the backlash.#Marketing #BrandStrategy #PRDisasters #CancelCulture #SocialMedia #CreativeAndCode #Podcast #IDDigital 🚀

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