About Catherine: Catherine brings broad healthcare marketing communications experience and a passion for public health to Vibrent Health. She has more than 15 years’ experience leading communications strategy for major academic medical centers in New York City and Denver, Colorado. She most recently served as the communications officer for the All of Us Research Program New York City Consortium. Catherine successfully deployed paid digital and social advertising, outdoor placements, direct mail, email, and SMS campaigns to recruit and retain nearly 26,000 NYC participants across the NYC Consortium. With a strong focus on inclusion for underrepresented communities in biomedical research, Catherine is committed through her work at Vibrent to securing the improved health and vitality of marginalized communities through increased accessibility and equity. Catherine has extensive experience leading institution-wide initiatives including the implementation of content management systems, customer relationship management tools, and digital asset management. Her work in both the public and private sector includes developing and implementing public health campaigns on issues such as child abuse and neglect prevention, smoking cessation, and public health funding. She has experience interfacing with federal, state, and local governments to implement public health campaigns and initiatives. Catherine received her Master’s in Public Health from Columbia University’s Mailman School of Public Health. A native of Colorado, Catherine and her family live in Washington Heights in NYC.--------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR  from Pixabay

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