ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Lead Nurturing with Email"
Episode Synopsis
Building a robust email list is an integral part of a business owner's marketing plan. Email is one of the most effective ways to nurture the leads you collect from people who are interested in what you offer but aren't quite ready to buy yet. We'll talk about what to consider for your lead magnet, key ideas for email consistency, how to shift the way you think about sending emails, and how this is a long term strategy that any business owner can work to incorporate into their operations.
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