Stephen Beach and Faustin Weber tackle the burning question every financial advisor asks: "Should I run paid ads to generate leads?" Spoiler alert: probably not.In this episode, we break down:The real reason advisors want to run paid ads (and what to focus on instead)Why clients with $1M+ assets usually don't Google "financial advisor near me"The case study of Pure Financial spending $10 million with Smart AssetWhen paid ads actually make sense (hint: it's very specific)How to avoid getting scammed by marketing agencies promising guaranteed leads⏱️ Timestamps: (0:00) Welcome & Intro(0:40) The Real Reason Advisors Want Paid Ads(2:29) Different Types of Paid Ads & Platforms(6:05) The Three Types of Ads Explained(11:00) Why $1M+ Clients Don't Google "Financial Advisor Near Me"(14:54) Case Study: Pure Financial & Smart Asset(18:16) High Failure Rate & Infrastructure Needed for Paid Ads(24:15) Avoiding Marketing Agency Scams(28:05) When Paid Ads Do Make Sense(33:43) Paid Ads as One Element of a Holistic Strategy(40:50) ConclusionWe've spent years and thousands of dollars testing paid ads so you don't have to. This episode will save you time, money, and frustration.

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