Cracking Copy

Por: Ella Hoyos and Minnie McBride
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.

This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.

Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.

Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
57 episodios disponibles

Latest episodes of the podcast Cracking Copy

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Pro copy tips on writing for a successful online launch 19/03/2024
Fantastic Frameworks: How A Copy Agency Lands Big Brand Clients 04/03/2024
Podcasting For Beginners, Part 2 (of 2) 09/02/2024
Podcasting for Beginners, Part 1 (of 2) 01/02/2024
UX Writing for a Great User Experience 10/01/2024
Writing High-Converting Case Studies - An Expert Guide 07/12/2023
Working With a Writing Coach 23/11/2023
Writing Attention Grabbing Hooks That Stop The Scroll 09/11/2023
Quitting Corporate to Write Full Time: An Authors Story 26/10/2023
Writing to Boost Credibility in a Low-Trust World 13/10/2023
Right Words, Right Time: Leading the Customer Buying Journey 14/09/2023
The Resilient Writer: Embracing Challenges as a Freelancer 25/08/2023
Unlock The Power of Storytelling For Your Business 10/08/2023
Linguistics to Make Sure Your Message is Not Lost on Your Reader 27/07/2023
Cracking Copy Turns 1! Lessons From One Year In Podcasting 13/07/2023
Master Your Messaging and Make It Memorable 29/06/2023
Words That Sell: Mastering Meta Ads 25/05/2023
Pricing Your Work for a Premium Client Experience 11/05/2023
Skyrocket Your Next Launch With Copy That Converts 27/04/2023
How to Write a Captivating Social Media Bio 17/04/2023
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