Cracking Copy

Por: Ella Hoyos and Minnie McBride
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.

This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.

Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.

Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
57 episodios disponibles

Latest episodes of the podcast Cracking Copy

The AI Detection Tool that Makes Sure You’ll Never Pay For Fake Copy Again 03/07/2025
The Must Have Skills For Writing With AI So You Don’t Get Left Behind 30/05/2025
AI & Copywriting: AI vs Authenticity. How To Keep Your Brand Voice Real 15/05/2025
AI Meets Copy: Productivity Hacks That Still Feel Human 01/05/2025
AI Copywriting Tools: A Game-Changer or Just a Gimmick? 17/04/2025
Boost Efficiency: How Tech and Automation Work Hand-in-Hand with Copywriting 02/04/2025
Backend Systems to Scale Your Copywriting Business 20/03/2025
Making Copy Accessible With Mindful Design 06/02/2025
Talk Their Talk: Ditch the Jargon to Win Customer Connection 22/01/2025
7 Copy Checkpoints to Optimise Your Web Copy 12/12/2024
Maximising The Success Of Your Three Essential Website Pages 22/11/2024
Websites That Appeal To Your Target Audience 07/11/2024
Why (And How To) Upgrade Your Website? 24/10/2024
Revenue Strategies for Freelancers: Stay Close to the Money 14/10/2024
The Importance Of The Copy Brief and the Art of Preparation 13/09/2024
Simple Messaging for Effective Marketing 29/08/2024
The Importance Of Personal Branding And How To Stand Out Online 15/08/2024
Content Creation to Power Lead Generation: Insights from Valentina Turchetti 03/08/2024
A Masterclass in Writing Sales Pages 20/06/2024
Customer Research Mastery: Insights from Dr. Mimi Zhou 07/06/2024
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