Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This first episode is all about creating content with purpose. It's vital and many people just put their finger in the air and say, "What am I going to talk about today?" That isn't going to get you where you need to go with content marketing. Content marketing is all about telling your story and making people understand that you understand the pain they're in. So everything that you're creating is for your ideal customer. {1:26} Identifying your ideal customer {2:36} Using the STOKE method to create content [2.48] The power of reviews and testimonials [3.40] Giving tips and value in your social posts [6.13] The power of using storytelling and empathy in your content {8.47} Ten easy content ideas to inspire your content creation For more content ideas download my free guide 30 Content Ideas in 30 Minutes: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/ Connect with Claire: Facebook Group: https://www.facebook.com/groups/crackingcontent/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

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