Brian Ferris is a golf course developer, restauranteur and co-chair of the Pebble Beach Company. We talk about building Chestatee Golf Club in suburban Atlanta, why he sometimes regrets not using Jack Nicklaus as his designer, and the other ups and downs of the business over the last 20 years. Brian also tells the story of how his father got involved at Pebble Beach alongside a couple other folks you might have heard of - Arnold Palmer and Clint Eastwood. Brian is a hard charging, high energy guy and you'll really enjoy hearing his perspectives on the golf business.

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