What happens when you buy a legendary golf brand... but all you get is the name?In this episode, I sit down with Matt Lemman of Jones Sports Co. to talk about the quiet grind of rebuilding a legacy—one bag, one story, and one relationship at a time. We get into everything from the early days reverse-engineering vintage designs to building trust with a new generation of golfers.Matt shares what it was like growing a brand during golf’s cultural shift, the impact of Portland’s creative scene, and how staying family-owned has helped Jones stay grounded—even as the brand expands globally. We also dig into the Jones Vintage Shop, their approach to product storytelling, and what’s next for a brand that’s part heritage, part forward-thinking.Whether you’re into golf, design, or just love a good comeback story—this one’s for you.

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