This week’s episode is all about the challenges of getting your business seen- and the journey to get there. Digital marketing specialist Fiona Kirkcaldy talks us through the basics of digital advertising and google ads and she shares the story of how she moved from digital agency to entrepreneurship- plus how she managed to deal with a global pandemic in her first year of business.Fiona and I also chat about the power of outsourcing, why it’s important to stay in your lane and how to deal with imposter syndrome (you aren’t alone!)Episode Links:Guest: Fiona Kirkcaldy, Digital Marketing SpecialistLinked In: https://www.linkedin.com/in/fionakirkcaldyInstagram: https://www.instagram.com/helloitsfee/Host: Rhiannon Louden Website: https://www.smallfishglasgow.co.uk Instagram: https://www.instagram.com/smallfishphotoco/ Linked In: https://www.linkedin.com/in/rhiannonmIntro/Outro music credit: https://www.purple-planet.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/courage-chaos--4358445/support.

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