Brand values are a powerful part of your brand identity: they give meaning to what you do, they make your audience feel more invested in your work and they communicate what’s important to you, as a business owner and as a person. Laura has made her brand values front and centre for her business, Fernweh UK, and she feels it’s one of the most important things she’s done to get to where she is today. In Episode 25, Laura shares her business story, from studying design to being inspired by nature and creating a business around all the things she loves most- and how finding and sharing strong brand values has helped her to find her path going forward. She talks us through each of her brand values, how she managed to pinpoint them, and how she uses her website and social media to communicate those values with her audience. We also chat about the importance of authenticity, standing out in your industry, and taking time out to think about the big picture stuff- not just at the start of your business journey, but regularly.Tune in now- and don't forget to let us know what you think by leaving a review or hitting "subscribe" to be the first to know when new episodes air! Episode Links:Guest: Laura Sheriffs, Founder of Fernweh UKwww.fernwehuk.comhttps://www.instagram.com/fernwehuk/https://www.facebook.com/fernwehuk/Host: Rhiannon Louden Website: https://www.smallfishglasgow.co.uk Instagram: https://www.instagram.com/smallfishphotoco/ Linked In: https://www.linkedin.com/in/rhiannonmIntro/Outro music credit: https://www.purple-planet.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/courage-chaos--4358445/support.

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