SummaryIn this engaging conversation, Seve De Campo shares his journey as a cross-country skier, from his early days in Melbourne to his experiences as an Olympian. The discussion covers the importance of mental preparation, the significance of personal branding for athletes, and the role of social media in building a community. Seve also reflects on the lessons learned from his Olympic journey and offers advice for managing pre-race jitters. The conversation highlights the fun and camaraderie in the sport, as well as the challenges faced by athletes in their pursuit of excellence.TakeawaysSeve is preparing for his first race in Ruka.The importance of mental preparation before races.Cross-country skiing has a strong community in Australia.Seve's journey from Melbourne to the Olympics.The significance of personal branding for athletes.Live streaming can enhance athlete engagement.The King of Trondheim promotes fun in skiing.Social media can be a powerful tool for athletes.Enjoying the journey is as important as the destination.Building a personal brand takes time and authenticity.Chapters00:00 Introduction and Chit-Chat04:51 Seve's Journey in Cross-Country Skiing19:35 The Transition to Europe and Professionalism34:18 Individualized Training and Future Aspirations23:45 The Role of AI in Coaching and Training28:19 First World Cup Experience: Overcoming Challenges31:17 Qualifying for the Olympics: The Journey to Beijing35:57 Experiencing the Olympics: Highlights from Beijing38:56 Looking Ahead: Anticipation for Milano Cortina40:26 Social Media Mastery: Building a Personal Brand47:28 Building Connections in Sports50:13 The Importance of Personal Branding53:18 Innovative Approaches to Athlete Branding59:10 The Journey of an Olympian01:08:53 Embracing the Olympic Experience

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