Curious about becoming a thought leader or author? In this episode of Count Me In, host Adam Larson chats with Ben Cena, Co-founder at High Value Author, about how to turn your expertise into a nonfiction book that actually gets noticed. Ben shares his own story—starting with hating books—and explains how he now helps professionals use books as powerful tools for building brands, attracting clients, and opening doors. You’ll hear honest advice about why most books fail, what makes a book succeed, and practical steps for getting started the right way. If you’ve ever wondered if writing a book is right for you or how it could impact your business, this episode is packed with insights you won’t want to miss.

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