The Wilson brand has long served as the connector between an athlete and his or her true potential. Wilson’s new headquarters in downtown Chicago articulates, celebrates, and activates this legacy in the city’s dynamic urban fabric. Discover the driving forces that led to a major corporate downtown move and how curiosity, inspiration, and branded environments can connect the passion for sports to the needs of a robust business. Eric Gannon, Project Lead and Principal at Gensler and Wilson’s Molly Wallace, will be sharing the process that fortified the iconic brand’s return to downtown Chicago.

Speakers:
Molly Wallace – Director of Special Projects & Consumer Innovation, Wilson Sporting Goods
Eric Gannon – Studio Lead & Principal, Gensler

Ver todos los episodios