In this episode of the Core Brands Podcast, our host Roberta is joined by Louise Langton, founder of Social Tailor. Louise is a creative force with a background in brand and web design who has recently transitioned to focus more on social media. Known for her warm energy and genuine presence, Louise shares her journey of evolving her business, the power of staying true to your lane, pricing with confidence, and how embracing tech like AI is transforming her creative workflow.TakeawaysSimplicity and fun in business can be more effective than following trends.The importance of listening to your customers and adjusting your services accordingly.Transitioning from web and branding to social media was a strategic move based on demand.Pricing services is nuanced—consider your experience, time, and the value you provide.Business boundaries, mindset, and expectations are crucial for sustainable success.Exploring tech and AI tools like ChatGPT can significantly improve business efficiency.Chapters00:00 – Introduction to Louise Langton and Social Tailor 01:44 – What would your billboard say? 04:12 – Staying in your lane and avoiding comparison 06:42 – Keep moving: the power of momentum 08:30 – Quick decisions and learning through trial 09:24 – How Social Tailor came to be 12:20 – Transitioning from web design to social media 19:44 – Talking on stories and showing up online 25:10 – The pricing mindset: experience, value, and clarity 37:33 – Knowing when to say no to underpriced work 45:50 – The value of honest business conversations 50:10 – Scaling vs. staying solo 57:10 – Email boundaries and workflow strategies 1:00:33 – Using AI to support creativity and business growth 1:10:38 – What’s next for Social Tailor?Stay connected with Louise Langton:Website: ⁠https://socialtailor.ie/⁠ Instagram: ⁠⁠@socialtailor.ie⁠⁠ LinkedIn: ⁠⁠Louise Langton⁠⁠Resources mentioned:The Futur Podcast with Chris DoAI tools like ChatGPT, Blaze, and Google’s AI featuresStay connected with Roberta:Follow on Instagram: ⁠⁠@designbyroberta⁠⁠ and ⁠⁠@coreandformdesign⁠⁠Connect on ⁠LinkedIn⁠: ⁠Roberta Rechena⁠Subscribe to the Core Letters newsletter for updatesVisit the ⁠⁠Core and Form website⁠⁠Book a Free Discovery Call: ⁠Schedule Here⁠

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