This episode outlines a new vision for the NongHyup(National Agricultural Cooperative Federation) for its centennial, focusing on adapting to rapid environmental changes. Key challenges include declining rural populations, aging farmers, and low farm incomes. Opportunities arisefrom increased demand for local food and the growing recognition of agriculture's public value. The plan emphasizes digital transformation and sustainablepractices aligned with the Korean New Deal, incorporating five core values to achieve a future where farming is valued, rural areas thrive, and farmers are respected. Organizational restructuring supports these goals, creating new digital innovation units and strengthening support for ruralcommunities.

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