On this day in 1999 a court rules in a case involving a guy who tried to use a huge number of points in a Pepsi reward program to buy a fighter jet, which the soda maker had jokingly offered in one of its ads. It didn't work, but still, an A for effort. Plus: there's a new uncuttable substance that might make for a great bike lock.
When a Man Took a Joke in a Pepsi Ad Seriously, Chaos Ensued (Lit Hub)
Proteus – new un-cuttable material promises to make bike thefts a thing of the past (Red Ferret Journal)
We don't have jets, but we do have great rewards for our backers on Patreon

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