To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP185     How did Plus Construction owner and Breakthrough Academy Member Charlie Bethell go from endless callbacks, cash crunches and frustration to selling and building 500 decks a year?   Systemizing and optimizing. And a lot of it.   Today, Charlie’s on the show to talk about his digital marketing strategies, which bring in 60% of the businesses annual leads, and the massive changes he made to his sales-to-production handoff.   In other words, we’re diving into the secrets of a high-volume contractor.   Episode highlights:- Learn the strategies and tactics Charlie Bethell uses to get 60% of his leads from digital marketing initiatives.- Find out which implementation items Charlie used to vastly improve his sales-to-production handoff, resulting in higher customer satisfaction, better team morale and more profitable jobs.- Hear how Charlie hit his BHAG five years early and what he learned in the process.See omnystudio.com/listener for privacy information.

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