In this episode we talk about how important it is to have an ideal client avatar and specifically, the importance of doing 1 to 1 interviews with people who represent your ideal client. Doing real-life interviews with people who represent your ideal client avatar might sound weird, scary or intimidating at first… but once you listen to this episode, you will not only know WHY they're so crucial (hint – interviews allow you to go DEEP with your understanding of who you serve, how they feel and what their secret issues) you'll also know HOW to do them and… we're guessing you might even feel a tiny bit EXCITED to get started :-)

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